October 1, 2012

Power of Social Media: Praise for David's Bridal

If it's not obvious to you by now, then let me just say it: I am all over social media. I Tweet, I pin, I'm a tumblr, I Facebook, I'm LinkedIn, I try to Google +, I love YouTube and you know I love my Blogger. I track my every move on Foursquare and I photograph every move I make on Instagram. Oh and did I mention I do most of those for work, too? Sheesh. I started playing with social media back in the days of Xanga, LiveJournal and MySpace, oh and I was all over AIMing back in the days of dial-up internet.

So it should come as no surprise that turning to social media to solve (some of) life's problems is kind of second nature to me. Anyone remember this post, you know, the one where I said a few unfavorable things about David's Bridal. I had a terrible experience with their Hattiesburg store and didn't hold back telling you, my faithful followers, all the gory details. I had better experiences at the Mobile store; hence, that's why I got my bridesmaids' dresses from that location.

Okay, that was way back months ago. Fast forward to 6 weeks out from the wedding and my bff/bridesmaid Jean, who's just announced her pregnancy, comes to the revelation that her bridesmaid dress may not fit on October 27. No judging, y'all, she's got lots of changes happening to her body while she plays host to another human life. Anticipating drama at David's Bridal, I sent one little tweet to @DavidsBridal... I could have never imagined the response I received. Feast your eyes, my friends:

Needless to say, I was amazed at the quick response of their Corporate Social Media person. I understand that it's impossible to get to every tweet to a large corporation's Twitter account, so I was pretty excited that I got some attention from them. Not to mention the fact that Jean was treated like a  VIP when she arrived, they rolled out the red carpet, gave her a fake belly bump to try on and everything. True CUSTOMER satisfaction.

So I'm here to say this: I owe David's Bridal a big grown-up-I-mean-it-for-real apology. As far as I'm concerned, they've righted the wrong I experienced at the Hattiesburg store. They helped one of my bridesmaids glide with ease through an experience that could have been stressful, keeping her happy and thus, keeping me happy because I'm not worried about if she's going to be comfortable in her dress.They truly used social media to represent their company's value of customer service and considering I'm a social media practitioner myself, I'd call that a success any day of the week.

So for the naysayers who see Social Media as nothing more than a waste of time - (which I doubt any of them are reading this blog, otherwise they'd be hypocrites, right? WHAT ARE YOU DOING READING MY BLOG?) - one little half-joking tweet sent by me on my lunch break saved my pal Jean and I both a bunch of headaches. So there. :P

Have any of you had pleasant experiences with a company as a result of reaching out to them via social media?

1 comment :

  1. That is amazing. My mom, MOH and I got kicked out of the David's Bridal in Jackson...


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